- Real or imagined pressure to change one’s behavior, attitudes, or beliefs o Can come from doctors, fitness leaders, family members, etc.
- An understanding of this pressure may lead to the development of interventions that use social influence to increase physical activity participation
Social Support
- Most important type of social influence in exercise and physical activity settings
- The perceived comfort, caring, persistence, and information that a person receives from others
- Two approaches:
- Measure size of one’s social network
- Measure amount and type of support that an exerciser receives
Size of Social Network
- Measured by the number of groups or individuals an exerciser can turn to for support
- Does not take into account quality or type of support provided
Types of Support
- Instrumental Support: Practical, tangible assistance Ex: If your parents drive you to soccer practice
- Emotional Support: Encouragement, praise, empathy, concern
- Informational Support: Directions, suggestions, advice and feedback Ex: Telling someone at the gym what exercises to do
- Companionship Support: Friends, family members, exercise groups
- Validation: Comparison with others to gauge progress
Research on Relationships Between Social Support and Physical Activity
- Number of social contacts:
- People who have more available support sources reported greater levels of physical exertion
- Amount and type of social support:
- The most effective type of support depends on the exerciser’s needs at a given time
- Exercisers may need emotional support more than they need instrumental support
Individual and Group Influence on Exercise
- Family spouse, children, parents influences exercise the most
- Important others physician, friends, coworkers
- Fitness professionals and instructors
- Other exercise participants
Influence of Family – Spousal or Partner Support
- Individuals have better attendance and fewer drop out rates when exercising with a spouse o Emotional Support o Companionship Support
- Spouses-partners provide much-needed support to mothers with young children, because mothers may have difficulty finding time to exercise o Instrumental Support
Influence of Family – Parental Support
- Social support from parents and family has been identified as one of the most important determinants of participation in physical activity
- Parents provide many different types of social support o Instrumental: Provide transportation, pay fees o Emotional: Provide encouragement o Informational: Teach a new activity o Companionship: Play with their children
Downside to Family Support
- Behavioral Reactance: When family members pressure a loved one to exercise, that person may respond in the opposite manner actually exercise less – Social control
- Overprotectiveness
- Parental pressure
Influence of Health Practitioners
- Kinesiologists
- Physiotherapists
- Nurses
- Physicians
- Psychiatrists – Pharmacist
- Chiropractics
- About 25 of people look to health professionals for advice on how to become physically active
- There is a significant increase in exercise after a doctor’s visit that includes exercise counseling
- Physicians who exercise regularly themselves are important role models
- But not all physicians prescribe exercise. Why not? o Don’t perceive exercise as an immediate treatment not enough confidence in it
- Don’t feel qualified to perform exercise counseling not enough knowledge of it
- Not enough time sometimes the doctor, sometimes the client
Dogs as Social Influence
- People who own dogs are more likely to meet recommended physical activity levels than those who do not
- Many dog owners report feeling guilty if they do not walk their dogs; guilt avoidance becomes a powerful incentive
- Dogs provide companionship support
Influence of Exercise Class Leaders
- Single most important determinant of an exerciser’s continued participation in an exercise program
- Exercise leaders can provide many different types of social support: o Informational: Show what exercises to do o Emotional: Provide encouragement-praise o Instrumental: Organize fitness classes
o Companionship: Distract from feelings of pain, fatigue, boredom
Leadership Styles of Exercise Class Leaders
- Socially supportive: Encouragement, verbal reinforcement, praise, showing interest in participants, engaging in casual conversation before and after class very successful at keeping people engaged in exercise
- Bland: Verbal criticism of exercisers who made mistakes, no encouragement or praise, no interaction before or after class
Effects of Socially Supportive Leadership Styles
- Greater exercise self-efficacy
- More energy and enthusiasm
- Less post-exercise fatigue
- Less concern about embarrassing oneself and trying new things – More enjoyment
- Stronger intentions to join another class in the future
The Exercise Leader as a Role Model
- Emphasize importance of getting adequate rest between workouts and taking time to fully recuperate when sick or injured
- Emphasize fitness and fun during exercise
- Encourage participants to set realistic fitness and weight loss goals
- Give praise and advice about future goals
Influence of CoCExercisers and Observers
- Actual effort: People increase effort and performance when others are watching
- SelfLReported Effort: Presence of others and the desire to make a good impression can influence self-reported effort
Ratings of Perceived Exertion RPE
- People report a lower RPE when exercising next to a person who makes an exercise look easy
- Men report a lower RPE with tests involving heavy workloads when women are conducting the tests
Dangers of Trying to Make a Good Impression
- People may exert themselves too strenuously when others are watching which may result in injury
- People may be concerned that others perceive them as weak if they reduce the amount of weight they are lifting
Influence of Society
- Norms i.e. what is “normal” are reflected by a number of factors:
o Media’s portrayal of physical activity o Amount of resources dedicated to helping people be physically active o Visibility of physically active individuals
- Stereotypes are beliefs about the characteristics of people in a certain group: o Weight training is a “man’s activity” o Non-exercisers are lazy and couch potatoes
Influence of Exercise Groups
- Can promote exercise-related thoughts, feelings and behaviors
- Positive social influence
- Can undermine exercise-related thoughts, feelings and behaviors
- Negative social influence
- There are three aspects of the exercise group that affect exercise:
- Group Size o Group Composition
- Group Cohesion: Has the largest effect
Group Cohesion
- Cohesive exercise group: o One in which group members are drawn to a common goal o Are integrated around the pursuit of that goal o The pursuit of satisfying social interactions and communication
Conceptual Model of Group Cohesion
Group Cohesion
- More cohesive exercise groups, especially those higher in ATG-T, foster greater exercise adherence
- Team building results in improved adherence and fewer dropouts
How to Increase Feelings of Group Cohesion Team Building
- Develop feelings of distinctiveness among members
- Assign group roles and-or positions give them something to do and they will be more likely to come back – makes them feel important
- Establish group norms shared beliefs that everyone follow, fosters in-group behavior
- Provide opportunities to make sacrifices for the group
- Provide opportunities for interaction
How Does Group Cohesion Actually Foster Adherence?
- Cohesive groups foster: o More positive attitudes toward class attendance o Greater social support and interaction o Greater self-efficacy in group members
Group Size
- As number of people increases, perceptions of group cohesiveness decrease. Why? o Crowding: Lack of comfort as personal space decreases o Fewer interactions with other members
o Fewer interactions with the group leader ! Leader seems less accessible o Less communication and enjoyment
Group Composition
- What are factors that might affect how comfortable someone feels in an exercise group? o Similarity of members age, gender, fitness level, etc.
- Affects comfort level and motivation o Mixed gender makeup
- May cause discomfort
- May cause feelings of being an oddity o Group Enthusiasm
- Results in greater enjoyment and future intentions to join an exercise group
- May decrease feelings of self-consciousness and worries about embarrassment and social evaluation
Practical Recommendations
- Encourage exercisers to seek social support
- If you are in a position of social influence, encourage and promote physical activity
- Many intervention strategies exist to improve social aspects of exercise environments
- If physical activity is to become commonplace amount all members of society, we need to change some cultural norms and stereotypes