Sleeper Effect-<\/strong> Delayed impact of a message that occurs when an initially discounted message that occurs when an initially discounted message becomes effective, as we remember the message but forget the reason for discounting it.<\/p>\n

Primacy effects-<\/strong> Information presented first usually has the most influence<\/p>\n

Recency effects-<\/strong> Information presented last sometimes has the most influence<\/p>\n

Attitude Inoculation-<\/strong> exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutation available<\/p>\n

Reactance theory-<\/strong>Strong prohibitions threaten a person\u2019s feeling of freedom, and the boomerang is an attempt to restore that feeling of freedom<\/p>\n

Elements of Persuasion<\/strong>:<\/p>\n

\n
1. The communicator (credibility, attractiveness)<\/li>\n
2. The message (reason vs. emotion, discrepancy, one-sided vs. twosided appeals, primacy vs. recency)<\/li>\n
3. The audience (age, thoughts concerning the message)<\/li>\n<\/ol>\n

   Enhancing persuasion: <\/strong><\/p>\n

   Forewarned is Forearmed:<\/strong> knowing someone is trying to persuade you can influence you to create a counter argument; negatively effects persuasion. Solution: Make your persuasive argument subtler & distraction disarms counter arguing<\/p>\n

   Uninvolved audiences use peripheral cues<\/strong><\/p>\n

   Ways to stimulate people\u2019s thinking:<\/p>\n

   \n
   1. Use rhetorical questions<\/li>\n
   2. Present multiple speakers<\/li>\n
   3. Make people feel responsible<\/li>\n
   4. Repeat the message<\/li>\n
   5. Get people\u2019s undistracted attention<\/li>\n<\/ol>\n

      Resisting a persuasive message:<\/strong><\/p>\n

      \n
      1. Strengthening Personal Commitment<\/strong>: Challenging beliefs may lead to developing counterarguments (attitude inoculation)<\/li>\n
      2. Being Alert to Product Placement<\/strong>: When companies pay the makes of a TV show to incorporate their product into the script Resisting Peer Pressure<\/strong><\/li>\n<\/ol>\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

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