{"id":4273,"date":"2018-09-18T18:44:32","date_gmt":"2018-09-18T22:44:32","guid":{"rendered":"https:\/\/www.amyork.ca\/academic\/zz\/?p=4273"},"modified":"2018-09-18T18:57:53","modified_gmt":"2018-09-18T22:57:53","slug":"item-types","status":"publish","type":"post","link":"https:\/\/www.amyork.ca\/academic\/zz\/psychological-measurement\/item-types\/","title":{"rendered":"Item types"},"content":{"rendered":"<p><strong>Rating scales:<\/strong><\/p>\n<ul>\n<li>Most widely used response format, respondents provide ratings indicating how strongly they feel positively or negatively on n issue<\/li>\n<li>Likert scales use words to anchor the numerical ratings<\/li>\n<li>Typically respondents are not capable of making distinctions between adjacent points on scales with 11 or more anchors<\/li>\n<li>Better to force people to make decisions rather than \u2018neither agree\/disagree\u2019, some people\u2019s personality types lend themselves to not express opinions<\/li>\n<\/ul>\n<p><strong>Open ended advantages:<\/strong><\/p>\n<ul>\n<li>Responses can convey information that cannot be realistically captured in fixed answer format<\/li>\n<li>For sensitive topics, it ca be more useful for people to respond in a less constrained way<\/li>\n<li>When delivering a report based on a survey, it can be useful to compliment a report with qualitative statements derived from the open-ended surveys<\/li>\n<li>Allow people to express precise feelings and attitudes, give people the sense their opinion matters<\/li>\n<\/ul>\n<p><strong>Open ended disadvantages:<\/strong><\/p>\n<ul>\n<li>Take a relatively long time for the respondent to complete<\/li>\n<li>People may get tired or bored by the end of the survey and answer the last questions perfunctorily<\/li>\n<li>Some people will be so uninterested that they will give very poor open ended responses<\/li>\n<li>Analysis of questions is time consuming<\/li>\n<li>Answers are not quantitative (don\u2019t measure, can\u2019t correlate)<\/li>\n<li>Some people are not good at providing responses<\/li>\n<\/ul>\n<p><strong>Negatively keyed terms:<\/strong><\/p>\n<ul>\n<li>Usually good practice to include a mixed of positively and negatively keyed items<\/li>\n<li>By including in negatively keyed items, you prevent people from getting a response set<\/li>\n<\/ul>\n<p><strong>Double barrelled items:<\/strong><\/p>\n<ul>\n<li>Asks two or more questions in the same item which may be expected to be answered differently by at least some respondents<\/li>\n<\/ul>\n<p>Anytime you see the word \u2018and\u2019 or \u2018or\u2019 in an item, signals a double barrelled item<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rating scales: Most widely used response format, respondents provide ratings indicating how strongly they feel positively or negatively on n issue Likert scales use words to anchor the numerical&hellip; <a class=\"continue\" href=\"https:\/\/www.amyork.ca\/academic\/zz\/psychological-measurement\/item-types\/\">Continue Reading<span> Item types<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[107],"tags":[],"_links":{"self":[{"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/posts\/4273"}],"collection":[{"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/comments?post=4273"}],"version-history":[{"count":0,"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/posts\/4273\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/media?parent=4273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/categories?post=4273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amyork.ca\/academic\/zz\/wp-json\/wp\/v2\/tags?post=4273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}